Studio Event - Soulstory Studio

Unplugged to Unwind – B&O

admin — Sun, 29 Oct 2023 10:38:46 +0000

Unplugged to Unwind – B&O

Unplugged to Unwind – B&O” epitomizes Soulstory’s commitment to the fusion of art forms for an unparalleled sensory journey. In a limited-time event, Soulstory curated an experience marrying the elegance of design with the auditory opulence of Bang & Olufsen.

Beyond a mere union of sight and sound, the collaboration transformed Soulstory’s studio into a sanctuary where B&O’s audio masterpieces became integral to the ambiance. The event aimed not just to showcase audio excellence but to underline the profound impact sound has on spatial aesthetics.

Soulstory’s belief in the harmony of design and audio goes beyond creativity; it’s a philosophy that recognizes sound as a vital element in creating immersive environments. Architects and design aficionados attending the Unplugged to Unwind event found respite from the chaotic auditory world, entering a realm where audio sophistication blended seamlessly with visual elegance.

The event was a testament to Soulstory’s dedication to crafting extraordinary experiences where design and technology merge in harmony. In the captivating world of sonic luxury, Soulstory’s collaboration with Bang & Olufsen unfolded as a symphony, creating a space where design met audio excellence to redefine the very essence of luxury living.

The post Unplugged to Unwind – B&O first appeared on Soulstory Studio.

Soulstory’s Showcase of European Luxury and Artistry

admin — Wed, 13 Sep 2023 09:41:28 +0000

Soulstory's Showcase of European Luxury and Artistry

Offering furniture and home decor products from international brands, Soulstory believes in making every customer feel special by catering to their distinct style preferences.

Soulstory’s focus lies on European luxury furniture and artwork, and an unparalleled sense of hospitality. With an expansive studio in Mumbai, the brand offers visitors an intimate experience to showcase how their vision takes shape. Offering a plethora of brand products to browse, it strives to bring its partners and customers together in a truly unique way. The name signifies that every customer is also an individual with their own desires and preferences, and the brand is dedicated to fulfilling their specific needs.

The brand’s presentation style is well thought through, featuring complementary art display and culinary experiences tailored to each customer visiting its showrooms. It aims to make every interaction memorable.

About the Brand

About the Founder

Florian Herth from Germany and Kapil Tyagi from India are the founders of Soulstory. With over 15 years of experience as the CEO and board member of a medium-sized German company, Herth brings a unique perspective. On the other hand, Tyagi, with an unparalleled understanding of the Indian market possesses insights that few can rival. He has successfully navigated the Indian luxury market for over 15 years. This dynamic fusion fuels their shared ambition to craft innovative concepts within India’s luxury domain.

We participated in the capacity of an exhibitor for the prestigious AD Design Show.

Soulstory will showcase a furniture line from Edra and Hessentia. From sofas to armchairs, all products in the Edra collection are designed with such precision that they are distinctive and unique, yet timeless and elegant. Maximum comfort is another key factor in Edra’s product range.

Hessentia is distinguished by a craftsmanship that is evident in every piece. Its uniqueness lies in the variety of materials that form an unmistakable unity. This craftsmanship is passed down from generation to generation, creating a lasting legacy.

The post Soulstory’s Showcase of European Luxury and Artistry first appeared on Soulstory Studio.

Bespoke luxury is given a new meaning at this designer store in Mumbai

admin — Mon, 21 Aug 2023 10:08:09 +0000

Bespoke luxury is given a new meaning at this designer store in Mumbai

Bespoke luxury takes on a new dimension in this Mumbai designer store, as featured in AD Magazine.

Bespoke luxury takes on a new dimension at this designer haven in Mumbai, as featured in AD Magazine. Edra, Hessentia, Meridiani, Porro, RIVA1920, Royal Botania, and SieMatic converge under one roof at Soulstory, a meticulously curated space crafted by ZZ Architects.

Architects renowned for their grasp of bespoke luxury and savvy spatial planning; European brands celebrated for their unmatched craftsmanship; and a gleaming skyscraper in Mumbai synonymous with exclusivity—all converge to create Soulstory. Kapil Tyagi, alongside Florian Herth, envisioned this multi-brand haven to serve as a gateway to European high design in India.

He’s certainly right—this is not a showroom. ZZ Architects founders Krupa Zubin and Zubin Zainuddin ensured it’s way more than that. “We wanted to make it an extension of a home. Once you enter, you need to feel that you’ve been transported,” explains Zainuddin. As home-adjacent concepts go, this is the kind of space that hits the right notes the moment you step into the bright, white foyer-esque space with its tall ceilings and easy movement.

Also read: Vritima Wadhwa’s new furniture line “810/Two” blends Indian craftsmanship with modern design

“We were very particular about the light because it’s completely glazed from one side and it’s over looking a building. We wanted a soft cut in terms of the light filter ing in. And we didn’t fill up the space with products. We wanted to give visitors time to take things in at their own pace,” explains Zubin.

A stroll through the “rooms” in this 9,000-square-foot space comes with subtle aesthetic shifts with changing brands. The entrance is flanked on one side by a Meridiani-furnished dining/ conference area that leads into the fully kitted professional-grade SieMatic kitchen—with an ice-cream maker used in Michelin-star restaurants to boot. Then there’s the causal vibe of the Royal Botania-furnished “deck” through one door; through another door is a bedroom with a dressing room dotted with pieces by Porro—known for its masterful blend of functionality with high design. You’re not cataloguing the pieces, you’re experiencing the space, wondering just how fantastic any one of the impeccably crafted pieces would look in your home.

Everything here was chosen to showcase each brand and demonstrate how disparate philosophies, singular choices, and unique preferences harmonize. Like the Meridiani and Hessentia zones that offer distinct seating arrangements but seamlessly flow into each other. Or the warm vibe of RIVA1920, with its history rich wood pieces, that complements Edra’s bold drama in the dark den-like space. This leads out to the other flank of the entrance where the “Bear” sofa, Edra’s pièce de résistance, takes centre stage. As Zubin points out, “As you walk around, you discover the brands, [while] imbibing their philosophy. Each space is independent in itself but they connect beautifully.”

You can’t miss the carefully curated art either, for which the architects worked with Soulstory’s German art consultant, Mirko Mayer. “The final selection includes paintings and sculptures, some serious, some quirky,” says Zainuddin. And they are all perfectly in line with the overarching aesthetic—an open look, inviting light, and subtle palette that give the brands room to be noticed. The paradigm-shifting Soulstory, then, is about getting to the heart of high European design and walking away with the experience of being part of something remarkable.

Also read: This Mumbai home is an apt lesson in sustainable design

The post Bespoke luxury is given a new meaning at this designer store in Mumbai first appeared on Soulstory Studio.